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View essay - samsung electronics company -case study(giridhar venkateswaran) from marketing mkt 6301 at university of texas, dallas samsung electronics company: global marketing operations case. Case study of samsung- tesco, korea this case study describes the implementation of new economy paradigm, which took place plc has developed around the global. Case study: samsung electronics company: global marketing operations samsung electronics company (sec) was founded in 1969, as a low-cost manufacturer of black and white televisions throughout the 1980s, sec supplied massive quantities such as televisions, vcrs, and microwaves ovens.